Why Aveda?

Aveda mission

Aveda products are made with organic and natural pure flower and plant ingredients proven to have powerful results and protect and preserve our environment.

Enjoy Aveda Rituals that will relax and transport you, such as: a cup of AVEDA Comforting Tea, a warm, aromatic towel, a sensory journey with Elemental Nature aromas to enliven the senses, a stress-relieving scalp, neck and shoulder massage, a luxurious hand massage, and a makeup finishing touch.

Wind powerIngredients are sourced by plants grown around the world. The story of a plant ingredient is also the story of those who cultivate it; of farming communities and mindful harvesters. Their story is one of integrity, but too often also of hardship, as native communities strive to earn a fair living. Aveda strives to create value at both ends of its supply chain by providing superior products and by paying a fair price to farmers and harvesters around the world.

First beauty company to rely solely on wind-generated power

I heart AvedaFirst beauty company in the industry to create a hairspray that has no impact on our environment

Packaging made from 100% post consumer recycled material

At Aveda, we believe that Beauty is as Beauty Does and the company has donated over $22 million dollars since 1999 to help clean and protect the environment.


New at Aveda